In the past, the relationship between an advertising agency and its client was straightforward. Essentially, the agency acted as an employee of the advertiser, performing planning functions and preparing advertisements for placement with media. However, in modern times, the advertising agency has become much more than a mere employee, serving as an integral part of […]

Keyword advertising refers to the practice of paying a search engine to make your ad appear in the results. You may be able to find many examples of this type of advertising in your industry. Here are some of the more common examples. To see an example, enter the keywords “drinks” and “cars.” Trademark law